About Us

Archetype is a freelance book sales and marketing agency which has been operating in New Zealand since 1992. We specialise in representing New Zealand and overseas publishers to the retail book trade. We were awarded the Thorpe Bowker Best Agent/Distributor Representing Overseas Publishers Award for 2004 and 2009.

The people who work for Archetype Book Agents have wide and extensive book trade knowledge with over 100 years of collective industry experience. We take much pride in our ability to achieve great sales for our publisher clients and we enjoy a terrific reputation with our bookshop customers as trustworthy and knowledgeable reps.

We represent the following publishers:

Allen & Unwin:

This includes Allen & Unwin’s own publishing under their imprints Allen & Unwin and Murdoch Books, and their agencies including Faber, Atlantic, Canongate, Granta, Profile, Serpent’s Tail, Icon, Bonnier Zaffre, Europa, Daunt Books, Pushkin, Echo, Swift Press, Souvenir Press, Quarto, Welbeck, Allison and Busby, Sort Of Books, Bloomsbury, Pantera, Muswell Press, One World, Verso, V&A.

Te Herenga Waka University Press

Auckland University Press

Massey University Press

Otago University Press

Te Papa Press

Huia Publishing

Upstart Press