Roger Shepherd founded Flying Nun Records in 1981 in Christchurch, mostly because he was a huge fan, and realised that the bands he loved needed someone to make their records. These bands produced some of New Zealand's best and most successful music and helped define an era, and created what became known as the 'Dunedin Sound'. They were also successful internationally, and many of the bands developed cult followings around the world. Bands such as The Chills, The Clean, The Verlaines, The Bats, Straitjacket Fits, Chris Knox and Tall Dwarfs, Sneaky Feelings and so on. The book is vaguely chronological, but also band by band, and is pretty compelling if you're a fan, and most importantly sends one back to the music. It doesn't provide much insight into Shepherd himself, but there are many anecdotes and incidents, passion and idealism, as well as interesting photographs.